Find out what it takes to build a gaming website in Brazil
If you already own or are planning to launch a gaming website in Brazil, you likely have many questions about what is required to operate in the country’s market. With regulation now in place and the adaptation period officially closed, around 159 betting sites are fully authorized to operate in Brazil.
These companies use the exclusive “.bet.br” domain, created to clearly identify licensed platforms, and are already capitalizing on the opportunities in Brazil’s new legal and competitive gaming landscape, according to G1.
Betting houses have also become major sponsors in Brazilian football: “bets” now feature their brands on the jerseys of all 20 clubs in the Brazilian Championship Série A. According to a report published by UOL, data from the Central Bank indicates that betting transactions in Brazil could reach up to R$30 billion per month in 2025, highlighting the massive economic potential of this fast-growing market.
With the approval of Law 14.790/2023 and the establishment of the Ministry of Finance’s Secretariat of Prizes and Betting, followed by more than ten regulatory ordinances issued throughout 2024, Brazil has built a solid and comprehensive regulatory framework for the betting sector.
These rules increase legal security for both operators and bettors by enforcing measures such as: identification via CPF (Brazilian taxpayer registry), facial recognition, strict financial flow monitoring, a ban on credit for betting, and age-restriction controls to prevent underage access. These actions are designed to prevent money laundering, protect personal data, and ensure responsible practices across the industry.
What core services are essential for a gaming website in Brazil?
Entering a new market like Brazil requires much more than ambition or capital investment. Operators must understand local market nuances, remain fully compliant with regulation, study audience behavior, and build a strong operational foundation from day one.
With this in mind, Control F5 has evolved its approach and now stands as a complete solutions ecosystem for the Gaming and Betting market, integrating the key strategic fronts required for a successful operation in Brazil. Discover the company’s six core pillars:
1. Specialized marketing for the gaming industry
In a highly competitive environment, differentiation is key. Control F5 creates digital and offline marketing strategies that cover the full customer journey, from brand discovery to long-term loyalty. Services include:
- Market research and branding;
- Strategies with influencers, social media, and brand ambassadors;
- Digital and offline media, affiliate programs, and inbound marketing campaigns;
- Content, PR, and SEO for strategic positioning;
- Events and sponsorship activations that expand brand visibility.
2. Tailored training and continuous upskilling
Understanding that people drive performance, Control F5 delivers customized training programs for each client, ranging from iGaming fundamentals to leadership and customer service. Key topics include:
- History and types of betting;
- Customer service and sales;
- Marketing, leadership, KPIs, and performance tracking;
- On-demand training fully adapted to client reality.
3. Human Resources: recruitment and development
An efficient operation starts with a strong team. Control F5 provides specialized recruitment for the Gaming sector, prioritizing professionals with the right technical skills and cultural fit. Services include:
- Talent search for specific operational needs;
- Personalized training;
- Performance monitoring and talent retention strategies.
4. 24/7 multichannel customer service
Customer support is one of the strongest retention levers in iGaming. Control F5 offers a full support structure with Brazilian professionals and high-performance technology, including:
- Human-centered 24/7 call center;
- Structured ombudsman services;
- Support via chat, email, and social networks;
- Integrated and seamless omnichannel experiences.
5. Market Consulting: local intelligence, strategic vision
With deep industry expertise, Control F5 supports operators aiming to enter or expand in Brazil, providing:
- Regulatory and licensing guidance;
- Commercial and marketing strategies;
- Team structuring and operational planning;
- Business plan development.
6. Business Solutions: 360° infrastructure for betting operations
Through a strong partner network, Control F5 works as a strategic hub for licensed operations, offering:
- Legal and accounting support;
- Affiliate platforms and gamification tools;
- Payment methods and game providers;
- CRM, BI, servers, and analytics tools;
- Responsible Gaming strategies;
- eSports partnerships and odds integrations.
If you are ready to structure or scale your gaming operation in Brazil, Control F5 is the ideal partner. More than a consultancy, we are a specialized solutions ecosystem for the BET market. Get in touch and learn how to take your operation to the next level.
