On October 21 and 22, the Royal Tulip Brasília Alvorada will host one of the most important gatherings of the gaming and betting market in Brazil: BiS Sigma Brasília 2025. Organized by the Brazilian iGaming Summit in partnership with the SiGMA Group, the event brings together authorities, regulators, and executives from leading global brands to discuss regulation, governance, taxation, and innovation, key pillars of the new expansion cycle of iGaming in the country.
More than a conference, BiS Sigma Brasília represents a strategic moment for the sector. It is the space where decisions shaping the future of Brazil’s betting market are made, with the presence of government representatives, regulatory bodies, and major international players.
Brazil as a Hub for Global Gaming Discussions
With the advancement of regulation and the rapid growth of legalized operations, Brazil has gained a prominent position on the international stage. BiS Sigma Brasília 2025 therefore emerges as an essential forum for alignment between the public and private sectors, aiming to consolidate an ethical, responsible, and economically solid industry.
The event panels address topics ranging from the impact of casinos on national tourism to the fiscal model for sports betting. Other relevant subjects include state and municipal lotteries, responsible gaming, sports funding, advertising and enforcement, as well as the strategic use of data and technology to guide public policies and business decisions.
This diversity of topics reflects the moment of transformation the Brazilian market is experiencing in 2025: an ecosystem seeking maturity, transparency, and governance.
Control F5 Panel: Compliance and Innovation, Safe Betting Advertising and the Role of Big Techs
Among the most anticipated contributions at the event is that of Control F5, named Marketing Agency of the Year at the Affiliate Leaders Awards 2025, one of the most prestigious recognitions in the global betting industry. Natalia Nogues, CEO of Control F5, will participate in the panel “Compliance and Innovation: Safe Betting Advertising and the Role of Big Techs” on October 22, from 2:15 PM to 3:30 PM.
Natalia will highlight the importance of creative and ethical advertising capable of balancing marketing strategy, regulation, and social responsibility. In her remarks, Nogues emphasizes that regulation should be seen as an invitation to responsible innovation, not as a limitation for brands.
According to her, communication in iGaming must be transparent, educational, and committed to consumer protection, especially in a digital environment dominated by large technology platforms. These Big Techs, she notes, play a decisive role in how audiences interact with content and must work alongside the industry to build a safe and sustainable advertising ecosystem.
The Control F5 panel is expected to bring together marketing executives, media platform representatives, and regulatory authorities to discuss best practices, campaign automation, and the ethical use of data in online betting advertising.
BiS Brasília: decisions, networking, and new opportunities
BiS Sigma Brasília 2025 serves as a strategic showcase for networking, debate, and the creation of high-impact partnerships. The agenda caters to different audiences across the sector’s value chain:
- C-level executives can explore expansion paths and the fiscal implications of regulation.
- Regulators and legislators will have space to discuss economic impact, governance, and responsible gaming.
- Industry associations and trade bodies can align standards, promote transparency, and strengthen the public image of the industry.
The event also reinforces the importance of efficient and sustainable tax models, while debating regional development strategies through state and municipal lotteries. All of this is approached from a perspective of sector convergence, where compliance, innovation, and integrity move forward together.
Control F5: a reference in regulated Gaming Marketing and Communication
Control F5 stands out for its global presence and its positioning as the largest ecosystem of specialized solutions for the betting market. The company offers strategic marketing, performance, institutional relations, content, branding, advertising compliance, and consulting services, helping industry stakeholders grow sustainably and in full compliance with current legislation.
Internationally awarded, the company has become a benchmark in creating safe, efficient, and results-driven marketing strategies—especially in a sector that requires constant attention to advertising standards and consumer protection.
Natalia Nogues reinforces that Control F5’s purpose is to educate the market and promote ethical and transparent communication, aligned with new government guidelines and international best practices in compliance.
The future of Gaming passes through brasília
BiS Sigma Brasília 2025 promises to be a milestone in the history of Brazil’s betting and gaming market. By bringing together authorities, companies, and experts, the event will become a central point for defining the next steps in regulation and innovation within iGaming.
Amid discussions on legalization, taxation, and responsible gaming, Control F5 reaffirms its leadership as an agency that combines strategy, technology, and ethics to strengthen the sector’s reputation. Its participation in the panel is a call for professionalism and responsibility in how iGaming communicates with the Brazilian public.
Event: BiS Sigma Brasília 2025
Date: October 21–22
Location: Royal Tulip Brasília Alvorada – Brasília, DF
Official website: brazilianigamingsummit.com/brasilia
About Control F5
Control F5 is the largest ecosystem of specialized solutions for the betting market, operating in marketing, business development, training, human resources, consulting, and customer support. The company delivers comprehensive strategies to drive brands and results sustainably and in full compliance with Brazilian regulation.
