Control F5, the largest ecosystem of specialized solutions for the BET market, has earned international recognition at the SBC Awards 2025, held in Lisbon. We returned from the Portuguese capital with two major wins: Marketing Agency of the Year, awarded at the SBC Affiliate Leaders Awards 2025, and Leader of the Year, unanimously awarded to our CEO, Natalia Nogues, at the SBC Awards 2025.
These achievements reinforce Control F5’s position as a leader in the Brazilian and international Gaming market, highlighting its commitment to innovation, quality, and strategic results.
Marketing Agency of the Year Award
The SBC Affiliate Leaders Awards 2025 is one of the most prestigious recognitions in the gaming industry. By receiving the Marketing Agency of the Year award, Control F5 reaffirms its leading role in advancing the Affiliate market, an environment that demands expertise, resources, and strategic vision, all of which are embedded in the marketing solutions offered within our ecosystem.
With a team specialized in digital marketing, paid media, and affiliate marketing, we have established ourselves as a benchmark for solutions that prioritize quality, data analysis, and the sustainable growth of our partners. More than generating visibility, Control F5 strengthens the entire betting ecosystem by supporting operators and affiliates in building solid, transparent, and profitable partnerships.
Beyond marketing, Control F5 integrates strategic consulting, training programs, and human resources solutions, providing companies with the tools they need to thrive in an increasingly competitive and regulated market. This comprehensive approach ensures consistent results and prepares operators and affiliates for the challenges and opportunities of the new digital landscape.
Control F5 stands out for its integrated approach, combining technology, data analysis, and creativity to optimize the performance of its clients’ operations, especially within the context of Brazil’s new regulatory environment.
This award demonstrates that Control F5 not only keeps pace with global trends but also sets standards of excellence in the national market. Operators and affiliates working with the agency gain access to innovative marketing strategies, optimized customer acquisition and retention campaigns, and top-tier consulting support.
Natalia Nogues: Internationally Recognized Leadership
Another highlight of the SBC Awards 2025 was the unanimous recognition of Natalia Nogues as Leader of the Year, as voted by the technical jury. Her career in the Gaming market is marked by strategic roles in major companies, as well as the founding of consulting projects specialized in online casino operations.
With over 15 years of experience in the gaming and betting industry, Natalia is recognized for her strategic vision, innovation, and ability to lead teams—becoming a reference in leadership within the sector. She inspires professionals and companies to innovate, grow, and operate within ethical and regulated standards.
Commenting on the award, Natalia Nogues stated:
“Being recognized as Leader of the Year at the SBC Awards 2025 is a tremendous honor and a milestone in a journey built with great dedication.
From the early days of gaming in Brazil to the consolidation of the market in the country, these have been 15 years of learning, challenges, and achievements. Today, as CEO of Control F5, I have the privilege of contributing to the growth and professionalization of an industry I deeply believe in.
This award is not just mine, it reflects the work, dedication, and trust of the incredible Control F5 team, who inspire me every day to go further. Thank you, Control F5 team; thank you to our clients, partners, and friends who motivate me to become an even better professional.
I remain motivated to open new paths, create positive impact, and contribute to an even more competitive market.”
The Impact of the Awards on the Brazilian Market
The awards received by Control F5 and Natalia Nogues not only elevate our prestige but also highlight the importance of Brazilian operators and affiliates aligning with best practices in marketing and business management.
With international experience, Control F5 leads global Gaming trends by offering comprehensive solutions ranging from customer acquisition and retention strategies to specialized consulting, training, and high-performance support.
Recognition at a global event such as the SBC Awards brings credibility and trust to the national market. It shows that operators seeking sustainable growth can rely on an agency that has proven its value on an international scale, ensuring effective strategies that comply with regulatory standards.
Consolidation of Female Leadership in the Betting Market
Natalia Nogues’ victory also underscores the role of women in leadership positions within the betting sector, a traditionally male-dominated market. Her journey inspires other professionals to take on strategic roles and lead innovative initiatives, strengthening diversity and inclusion in Gaming.
This achievement demonstrates that female leadership, represented by Natalia Nogues, CEO of Control F5 and one of the founders of AMIG (Association of Women in the Gaming Industry), can be synonymous with extraordinary results, innovation, and strategic vision, while also gaining international recognition from peers and the market.
The wins achieved by Control F5 and Natalia Nogues at the SBC Awards 2025 in Lisbon represent the consolidation of a trajectory defined by leadership, innovation, and consistent results. Being named Marketing Agency of the Year and having our CEO unanimously recognized confirms our strength as a strategic partner for operators and affiliates seeking sustainable growth and operational excellence.
With a highly skilled team, a strong focus on innovation, and a strategic vision, Control F5 continues to be a reference in the Gaming market, offering customized solutions that transform businesses and strengthen the industry in Brazil and abroad.
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