In recent years, the Brazilian iGaming market has evolved from a promise into a protagonist. The regulation of fixed-odds betting and the consolidation of a more mature legal framework have transformed the country into one of the most closely watched destinations by international operators. Major events such as SBC Summit and BiS Sigma now view Brazil as a reference point for innovation, expansion, and professionalization within the sector.
Within this new landscape, brands that combine strategy, compliance, and responsible communication stand out globally. And Control F5 has become a symbol of this transition: from an emerging market to a competitive, internationally recognized ecosystem.
The achievements at the SBC Awards 2025—where Natalia Nogues, CEO of Control F5, was named Leader of the Year, and at the SBC Affiliate Leaders Awards 2025—where Control F5 was awarded Marketing Agency of the Year, both held in Lisbon, represent far more than corporate milestones. They reflect the collective maturation of Brazilian iGaming, which is now earning its place in global discussions around technology, marketing, and governance.
Control F5’s Role in the Professionalization of the Sector
Control F5 operates as the largest ecosystem of specialized solutions for the betting market, delivering comprehensive strategies across marketing, business development, consulting, human resources, training, and specialized support. Its mission is to help operators and affiliates grow sustainably, in full compliance with regulations and international best practices.
The recognition received in Lisbon reinforces the agency’s leadership in the professionalization and internationalization of the Brazilian betting market. By earning the Marketing Agency of the Year title at the SBC Affiliate Leaders Awards 2025, Control F5 reaffirms its commitment to innovation, compliance, and strategic results.
This award highlights the consistent work of a multidisciplinary team that blends creativity, data analysis, and technology to drive client performance, an essential differentiator in a sector where marketing demands both regulatory precision and brand sensitivity.
From local expertise to international standards
Since its foundation, Control F5 has focused on building an ethical and efficient marketing model for Brazilian iGaming, promoting campaigns that respect consumers and strengthen brand reputation.
The award received in Lisbon validates this model on a global scale. It demonstrates that the agency not only follows international trends but actively contributes to raising them, bringing Brazilian expertise to a new level of credibility.
The career of CEO Natalia Nogues, named Leader of the Year at the SBC Awards 2025, is central to this evolution. With over 15 years of experience in the gaming and betting industry, Natalia has become one of the sector’s leading figures, having held strategic roles at renowned companies, including Chief Operating Officer and Head of Operations, before founding Control F5.
Her leadership is recognized for combining strategic vision, inspirational management, and continuous innovation. This unique combination led the SBC Awards jury to grant her the recognition unanimously, a rare and symbolic achievement.
Beyond individual recognition, this award also represents progress in female leadership within the traditionally male-dominated betting market. Natalia is also one of the founders of AMIG (Association of Women in the Gaming Industry), an organization dedicated to promoting inclusion and representation across the sector.
Why the Market recognizes Control F5 as a benchmark
Control F5’s international success reflects a solid strategic positioning, built on pillars of authority and continuous innovation.
The agency works directly with operators, affiliates, providers, media companies, and industry events seeking to expand their operations with legal security and digital performance. Its services range from acquisition and retention campaigns to specialized training and consulting.
This 360-degree approach—integrating marketing, technology, and management—is what sets Control F5 apart in the global market. Companies that choose the Control ecosystem gain access to customized, compliance-ready solutions designed to adapt quickly to regulatory changes.
Moreover, recognition at events such as the SBC Awards and Affiliate Leaders Awards reinforces Control F5’s authority as a strategic partner in Brazilian iGaming, elevating the credibility of the entire sector on the international stage.
The impact of these achievements is clear: Brazilian stakeholders now compete on equal footing with international players, supported by an agency that understands both the nuances of the local market and the demands of regulated global marketing.
A new phase for iGaming in Brazil
Control F5’s international recognition marks a turning point for Brazilian iGaming. It demonstrates that the country is ready to compete in quality, governance, and strategy alongside the world’s leading gaming hubs.
More than a brand victory, it is a seal of maturity. It signals the arrival of a new phase in which Brazil moves beyond being merely a consumer of technology to becoming a producer of solutions, innovation, and talent.
With the awards earned, Control F5 consolidates its role as a bridge between the national market and the international arena, positioning itself as a reference in iGaming marketing in Brazil and as an authority within the betting industry.
Download the Post-Regulation strategic guide and learn how to navigate Brazil’s new landscape
The future of iGaming in Brazil has already begun, and it will be shaped by companies that understand the value of strategy, ethics, and innovation. Download Control F5’s Post-Regulation Strategic Guide and discover how to prepare your brand for the sector’s new cycle.
To learn more about the agency’s journey, services, and awards, visit the Control F5 website and explore the ecosystem that is leading iGaming marketing in Brazil.
