The Gaming sector is experiencing a moment of historic expansion in Brazil, and Control F5 is at the forefront of this revolution. Now repositioned and offering an even more robust portfolio of solutions, the company has consolidated itself as the largest specialized solutions ecosystem for the country’s betting market.
With over 20 years of expertise and a pioneering spirit, Control F5 supports international operators, platforms, providers, payment methods, and every link in the Gaming chain—delivering comprehensive, tailor-made solutions that enable secure, strategic, and efficient operations in Brazil.
A complete ecosystem to drive results
Control F5 recognizes that every Gaming operation is unique. That’s why the company offers a full suite of services that connect and complement each other like a true ecosystem—supporting every stage of the customer journey in Brazil. With local expertise, strategic vision, and a high-level partner network, Control F5 empowers its clients to operate, grow, and stand out with security, efficiency, and innovation.
Discover Control F5’s areas of expertise
Marketing
In the Gaming market, visibility and positioning are critical differentiators. Control F5 develops both online and offline marketing strategies that span the entire funnel—from acquisition to retention—combining creativity, data intelligence, and a results-driven approach.
Training Programs
Empowering teams means investing directly in business performance. Through dynamic, up-to-date training programs, Control F5 develops both technical skills and leadership capabilities.
Human Resources
Recruiting and developing professionals for the betting market requires specialized knowledge and a customized approach. Control F5 supports talent journeys from selection to ongoing performance management.
Customer Support
Understanding that great customer support is key to user retention is essential. Control F5 delivers a full multichannel support structure, combining technology and highly-trained teams to represent brands with excellence.
Market Consulting
A combination of market intelligence and local expertise to guide clients with confidence, from strategic planning to full operation, focused on long-term success.
Business Development
Through strategic partnerships, Control F5 provides the tools and structures needed to ensure robust, efficient operations from day one.
The journey between Control F5 and Gaming in Brazil
Control F5’s path in Gaming began in 2018, alongside the opening of sports betting regulation in Brazil. Closely tracking market movements, the company rapidly specialized in adapting international operations to the Brazilian market—providing full “tropicalization” solutions across product, communication, and processes.
Since then, Control F5 has stood out by anticipating trends, understanding Brazilian user behavior, and delivering data-driven market intelligence that drives real business results for its clients.
Today, in a new regulatory era and with an increasingly mature industry, Control F5 has evolved from a service hub into a strategic, integrated solutions ecosystem for Gaming.
Natalia Nogues’ leadership: future vision and industry authority
Leading Control F5 into this new chapter is Natalia Nogues, one of the world’s top Gaming industry voices and CEO of Control F5. With a strong background in global enterprises, Natalia brought strategic vision, deep market knowledge, and an extensive network across the international Gaming ecosystem.
“With the new Control F5, we want to offer something no other local company can: a complete solutions ecosystem for any player that wants to enter and scale correctly in the largest market in Latin America,” highlights Natalia.
For the CEO, Control F5’s leadership position in Brazil is built on combining local insight with global expertise: “Our main differentiator is our ability to think about Gaming broadly, understanding every business touchpoint and delivering tailored solutions for each type of operation.”
More than a company: an agent of transformation
Brazil’s Gaming and tech entertainment market is going through a groundbreaking era. With accelerated growth, an expanding user base, and a more mature industry landscape, the sector is emerging as one of the most promising drivers of the digital economy. In this context, Control F5 announces its own evolution—a strategic rebranding that goes far beyond a visual identity change.
Under the leadership of Flávia Merlo, Head of Marketing, the repositioning process aligned communication and business strategy with this new phase. The new brand captures the energy, agility, and innovation that move Control F5 toward the future.
“We know that Brazil’s Gaming and tech entertainment market is expanding at full speed, with massive potential for innovation and growth. Our purpose is clear: we are here to be an agent of this transformation—building and reshaping the future with solutions that fuel a more dynamic, accessible, and connected ecosystem. To make that happen, we evolved not only our visual identity, but also our solutions portfolio, ensuring it keeps pace with the market’s fast-moving needs. As experts in gaming solutions, we combine experience with a deep understanding of each client’s unique demands—amplifying results through personalization. More than providing solutions, we design tailor-made strategies that maximize opportunities and secure competitive positioning in a rapidly-evolving industry.” – Flávia Merlo
The new visual identity—modern design and vibrant colors—materializes Control F5’s new era. It reflects the company’s flexibility, creativity, and ability to adapt to the sector’s rapid transformations.
Beyond visual and communication updates, the rebranding also included a strategic business review. The process was led by Filipe Santos, Strategic Planning Coordinator at Control F5, who guided the development of the company’s new vision.
“The brand evolution project demanded a thorough market study and careful planning so we could define a clear view of where we are and where we want to go. The main challenge throughout this rebranding was preparing the brand for a new market context without letting go of our legacy, credibility, and unmatched expertise. The result was successfully achieved—and now we are more than an agency. We are an ecosystem powered by a unique level of expertise that enables us to generate and amplify extraordinary results for businesses that want to lead and win in this industry.” – Filipe Santos
The new Control F5 is built on a commitment to be more than a service provider—it is a strategic partner for companies that want to lead the future of Gaming in Brazil.
Brazilian market: a universe of opportunities
With regulation finally becoming a reality, Brazil stands out as Latin America’s most promising Gaming market. And Control F5 is ready to support companies that want to enter this moment with strategy, compliance, innovation, and high performance.
“We believe in the power of combining tradition and innovation,” says Natalia Nogues. “Our ecosystem was designed to help our clients thrive in this new era—with integrated solutions that support everything from initial planning to full-scale operation in the country.”
Get in the game with those who truly understand the market
If you are an operator, provider, platform, or Gaming industry player and want to launch or scale your operation in Brazil, Control F5 is the ideal partner to guide your brand through this new landscape.
Talk to the Control team and experience in practice how we can support your entry, consolidation, or expansion in Brazil, with customized strategic solutions, differentiated market intelligence, and a true commitment to results.
The future of Gaming is in motion. And Control F5 is ready to play.
